1500 – 1550
Alan Cassels, Communications Director, Therapeutics Initiative Department of Anesthesiology, Pharmacology and Therapeutics, UBC Faculty of Medicine
At the conclusion of this session, the participant will be able to:
1. Define a fiduciary relationship between a patient and a healthcare provider within the context of standard clinical practice.
2. Discriminate anchoring, blind spot, and confirmation bias, as well as the bandwagon effect.
3. Explain how reciprocity works and relate it to the receipt of gifts/compliments/money from pharmaceutical companies.
4. Qualify the influence of large and small gifts from pharmaceutical and device companies and explain how reciprocity plays a part in this process.
5. Reasonably examine clinician behavioral changes as influenced by pharmaceutical marketing exposure.
6. Infer clinician understanding of their influenced behavior from pharmaceutical and device company marketing.
7. Examine how exposure to pharmaceutical and device company marketing can impact your fiduciary relationship with your patients.
Posted in: Friday, October 19, 2018